{"id":43,"date":"2023-09-04T09:47:00","date_gmt":"2023-09-04T07:47:00","guid":{"rendered":"https:\/\/constructionetmarketing.com\/?page_id=43"},"modified":"2023-09-07T11:39:24","modified_gmt":"2023-09-07T09:39:24","slug":"social-ads","status":"publish","type":"page","link":"https:\/\/constructionetmarketing.com\/index.php\/social-ads\/","title":{"rendered":"Social ADS"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-a13652f3-2793-4cb6-9d99-526eb1549d6a\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding=\u00a0\u00bb5px||5px|||\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-a13652f3-2793-4cb6-9d99-526eb1549d6a%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdd4844aa-fb1d-47e1-a1a2-9681f014ffdc\u00a0\u00bb header_text_color=\u00a0\u00bb#1a4789&Prime; header_font_size=\u00a0\u00bb60px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h1>Social ADS<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbInter|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<p>Publicit\u00e9 sur les r\u00e9seaux sociaux<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bb49a76b4d-68ae-49a4-bcca-0ac86b9d96e1&Prime; text_font=\u00a0\u00bbInter|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_5_font=\u00a0\u00bbInter|300|||||||\u00a0\u00bb header_5_font_size=\u00a0\u00bb16px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Les publicit\u00e9s sont un puissant moyen de diffuser votre contenu aupr\u00e8s de publics tr\u00e8s cibl\u00e9s. Depuis un certain nombre d&rsquo;ann\u00e9es, les m\u00e9dias sociaux ont exploit\u00e9 leurs audiences pour permettre aux entreprises de faire de la publicit\u00e9 sociale.<\/p>\n<p>Si Twitter, Pinterest et LinkedIn ont tous propos\u00e9 leur propre plateforme publicitaire, nous sommes particuli\u00e8rement int\u00e9ress\u00e9s par <span style=\"color: #000000;\"><a href=\"https:\/\/www.facebook.com\" style=\"color: #000000;\">Facebook<\/a><\/span> et <span style=\"color: #000000;\"><a href=\"https:\/\/www.instagram.com\" style=\"color: #000000;\">Instagram.<\/a><\/span> Ces r\u00e9seaux sont en mesure de toucher pr\u00e9cis\u00e9ment notre client\u00e8le cible, qui a g\u00e9n\u00e9ralement plus de 35 ans. Ce qui correspond <span style=\"color: #000000;\"><a href=\"https:\/\/constructionetmarketing.com\" style=\"color: #000000;\">aux entreprise de r\u00e9novation ou de construction<\/a><\/span>.<\/p>\n<h5><\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/constructionetmarketing.com\/wp-content\/uploads\/2023\/09\/Capture-decran-2023-09-05-a-14.18.29.png\u00a0\u00bb title_text=\u00a0\u00bbCapture d\u2019\u00e9cran 2023-09-05 \u00e0 14.18.29&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb120%\u00a0\u00bb max_width_tablet=\u00a0\u00bb200px\u00a0\u00bb max_width_phone=\u00a0\u00bb200px\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_height_tablet=\u00a0\u00bb200px\u00a0\u00bb max_height_phone=\u00a0\u00bb200px\u00a0\u00bb max_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|500px|500px|500px|500px\u00a0\u00bb border_width_all=\u00a0\u00bb10px\u00a0\u00bb border_color_all=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb4px|||||\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bb49a76b4d-68ae-49a4-bcca-0ac86b9d96e1&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h5>D\u00e9finition<\/h5>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bb33a72c23-78d8-42d3-9db5-7031832c0d74&Prime; text_font=\u00a0\u00bbInter|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Lorsqu&rsquo;elle est utilis\u00e9e de mani\u00e8re ad\u00e9quate, cette vaste base de donn\u00e9es mondiale peut devenir un puissant levier marketing pour votre entreprise.<\/p>\n<p>Le format publicitaire disponible sur Facebook et Instagram est connu sous le nom de Meta Business. Malheureusement, la publicit\u00e9 sur Facebook est parfois sous-estim\u00e9e ou mal utilis\u00e9e.<\/p>\n<p>Pour tirer pleinement parti de cet outil, il est essentiel de poss\u00e9der une connaissance approfondie du param\u00e9trage, de comprendre votre public cible, et d&rsquo;avoir une compr\u00e9hension des bases du fonctionnement de l&rsquo;algorithme.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bb49a76b4d-68ae-49a4-bcca-0ac86b9d96e1&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h5>Comment \u00e7a marche ?<\/h5>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bb33a72c23-78d8-42d3-9db5-7031832c0d74&Prime; text_font=\u00a0\u00bbInter|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span>Avec les param\u00e8tres sugg\u00e9r\u00e9s, vous avez la possibilit\u00e9 de s\u00e9lectionner des crit\u00e8res de ciblage pr\u00e9cis, tels que la localisation g\u00e9ographique, les centres d&rsquo;int\u00e9r\u00eat, l&rsquo;\u00e2ge, etc. Ces capacit\u00e9s de ciblage vous offrent la possibilit\u00e9 de viser de mani\u00e8re tr\u00e8s pr\u00e9cise les types de prospects que vous souhaitez atteindre. <\/span><\/p>\n<p><span>Ainsi, avoir une connaissance approfondie de vos clients et \u00eatre en mesure d&rsquo;identifier leurs profils est d&rsquo;une importance cruciale pour une campagne publicitaire efficace.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-fc7b31e8-94d8-4560-b647-c33fa43cc805&Prime; width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding=\u00a0\u00bb||3px|||\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-fc7b31e8-94d8-4560-b647-c33fa43cc805%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/constructionetmarketing.com\/wp-content\/uploads\/2023\/09\/Capture-decran-2023-09-05-a-14.28.03.png\u00a0\u00bb title_text=\u00a0\u00bbCapture d\u2019\u00e9cran 2023-09-05 \u00e0 14.28.03&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb-70px|0px|-70px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-70px|0px|-70px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0px|true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bb33a72c23-78d8-42d3-9db5-7031832c0d74&Prime; text_font=\u00a0\u00bbInter|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Si vous envisagez de promouvoir vos services sur vos r\u00e9seaux sociaux, il est essentiel de prendre des mesures concr\u00e8tes pour r\u00e9ussir.<\/p>\n<p>Pour une approche strat\u00e9gique et efficace de publicit\u00e9 sur les r\u00e9seaux sociaux, je vous invite \u00e0 r\u00e9server un rendez-vous avec moi. Lors de cet appel, nous pourrons discuter de vos objectifs, de votre public cible, de vos besoins sp\u00e9cifiques, et \u00e9laborer une strat\u00e9gie personnalis\u00e9e.<\/p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#ancre4&Prime; button_text=\u00a0\u00bbPrendre rendez-vous\u00a0\u00bb button_alignment_tablet=\u00a0\u00bb\u00a0\u00bb button_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbc6a18058-5173-4b52-8e2f-c8c851cee5c0&Prime; button_border_color=\u00a0\u00bb#FF914D\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb12px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb box_shadow_color=\u00a0\u00bb#FF914D\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbancre4&Prime; _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<!-- D\u00e9but de widget en ligne Calendly --><!-- [et_pb_line_break_holder] --><div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/constructionetmarketing\/appel-strategique?hide_event_type_details=1&#038;hide_gdpr_banner=1\" style=\"min-width:320px;height:700px;\"><\/div><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script><!-- [et_pb_line_break_holder] --><!-- Fin de widget en ligne Calendly -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Social ADSPublicit\u00e9 sur les r\u00e9seaux sociauxLes publicit\u00e9s sont un puissant moyen de diffuser votre contenu aupr\u00e8s de publics tr\u00e8s cibl\u00e9s. Depuis un certain nombre d&rsquo;ann\u00e9es, les m\u00e9dias sociaux ont exploit\u00e9 leurs audiences pour permettre aux entreprises de faire de la publicit\u00e9 sociale. Si Twitter, Pinterest et LinkedIn ont tous propos\u00e9 leur propre plateforme publicitaire, nous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social ADS - Construction et marketing<\/title>\n<meta name=\"description\" content=\"Les publicit\u00e9s sur les r\u00e9seaux sociaux (social ADS) sont un puissant moyen de diffuser votre contenu aupr\u00e8s de publics tr\u00e8s cibl\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/constructionetmarketing.com\/index.php\/social-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social ADS - 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